What makes an integrated resort successful? It starts with knowing who you are.

In Episode 9 of Harpinion, architect and master planner Paul Heretakis draws on more than three decades of experience designing casinos, hotels, entertainment venues, and integrated resorts across Las Vegas, Macau, and Asia.

Paul and Harmen explore what goes into creating a successful destination, from customer segmentation and operational planning to hospitality, entertainment, and the economics behind the design.

The conversation looks at the future of integrated resorts in Thailand, Japan, South Korea, Macau, and Singapore, as well as the lessons Las Vegas offers on tourism, government partnerships, rising costs, and changing customer expectations.

Paul also explains why developers need to know their customer, understand their property, and focus on delivering the right experience, rather than simply building bigger or more luxurious.

A conversation about design, business, tourism, and what makes people choose to come back